{"id":8957,"date":"2021-09-17T03:22:08","date_gmt":"2021-09-17T03:22:08","guid":{"rendered":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/?p=8957"},"modified":"2021-09-19T01:45:11","modified_gmt":"2021-09-19T01:45:11","slug":"plan-de-marketing-interno","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/plan-de-marketing-interno\/","title":{"rendered":"Plan de Marketing Interno"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22&#8243; da_disable_devices=\u00bboff|off|off\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_code _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<code><div style=\"width: 100%;\"><div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5fa33a3f2463d50d4aa856dd\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div> <\/div><\/code>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb182px\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||6px|||\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p><b>Facultad:<\/b> <span>Ciencias Administrativas y contables<\/span><br \/><b>Maestr\u00eda:<\/b> <span>Gesti\u00f3n del Talento Humano<\/span><br \/><b>Materia: <\/b>Marketing para la Gesti\u00f3n del Cliente Interno<\/p>\n<div><strong>Plan de Marketing Interno<\/strong><\/div>\n<div><b><\/b><\/div>\n<div><b><\/b><span>1. Fase de An\u00e1lisis<\/span><\/div>\n<div><span><\/span><\/div>\n<div><span>A) AN\u00c1LISIS DEL ENTORNO (FODA)<\/span><\/div>\n<div><span>\u00a0<\/span><\/div>\n<div>Crear una matriz con las Fortalezas, Oportunidades, Debilidades y Amenazas relacionando cada elemento con la situaci\u00f3n del cliente interno .<\/div>\n<div>\n<div><span>An\u00e1lisis del cliente interno (PESTEL)<\/span><\/div>\n<div><span><\/span><\/div>\n<div>\n<p><span><span>B) AN\u00c1LISIS DEL CLIENTE INTERNO (PESTEL)<\/span><\/span><\/p>\n<div>\n<p><span><br \/><\/span><span><\/span><\/p>\n<div><span>Crear una matriz con los factores:<\/span><\/div>\n<div><span>Pol\u00edticos<\/span><\/div>\n<div><span>Econ\u00f3micos<\/span><\/div>\n<div><span>Sociales<\/span><\/div>\n<div><span>Tecnol\u00f3gicos<\/span><\/div>\n<div><span>Entorno (ambientales)<\/span><\/div>\n<div><span>Legales<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<strong>C\u00f3digo iFrame<\/strong>\n\n<pre class=\"brush: php; title: ; notranslate\" title=\"\">\n&lt;div style=&quot;width: 100%;&quot;&gt;&lt;div style=&quot;position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;&quot;&gt;&lt;iframe frameborder=&quot;0&quot; width=&quot;1200&quot; height=&quot;675&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%;&quot; src=&quot;https:\/\/view.genial.ly\/5fa33a3f2463d50d4aa856dd&quot; type=&quot;text\/html&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; scrolling=&quot;yes&quot; allownetworking=&quot;all&quot;&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;\n<\/pre>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Facultad: Ciencias Administrativas y contablesMaestr\u00eda: Gesti\u00f3n del Talento HumanoMateria: Marketing para la Gesti\u00f3n del Cliente Interno Plan de Marketing Interno 1. Fase de An\u00e1lisis A) AN\u00c1LISIS DEL ENTORNO (FODA) \u00a0 Crear una matriz con las Fortalezas, Oportunidades, Debilidades y Amenazas relacionando cada elemento con la situaci\u00f3n del cliente interno . An\u00e1lisis del cliente interno (PESTEL) [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2157,387],"tags":[2387,2201,658,1070,2344],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/8957"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=8957"}],"version-history":[{"count":8,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/8957\/revisions"}],"predecessor-version":[{"id":9208,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/8957\/revisions\/9208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/9204"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=8957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=8957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=8957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}