{"id":5272,"date":"2021-04-08T13:40:25","date_gmt":"2021-04-08T13:40:25","guid":{"rendered":"https:\/\/nancycrespo.com\/PRUEBAS\/?p=727"},"modified":"2021-08-16T20:31:57","modified_gmt":"2021-08-16T20:31:57","slug":"customer-lifetime-value","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/customer-lifetime-value\/","title":{"rendered":"Customer lifetime value"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22&#8243; da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<div style=\"width: 100%;\">\n                    <div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" frameborder=\"0\" width=\"1200px\" height=\"675px\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5e4c07f94068254cea462119\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n                <\/div>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p><strong>Maestr\u00eda: MAE<\/strong><\/p>\n<p><\/p>\n<p><strong>Facultad:<\/strong><span> Ciencias Administrativas y contables<\/span><br \/><strong>Maestr\u00eda:<\/strong><span> Maestr\u00edas en Administraci\u00f3n de empresas<\/span><br \/><strong>Materia:<\/strong><span> \u00a0Business intelligence &amp; big data<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><strong>Nombre del recurso:\u00a0<\/strong>Customer lifetime value<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><strong>Palabras Claves:\u00a0<\/strong>Customer lifetime value, esfuerzos de marketing, renta nominal del cliente, contribuci\u00f3n total neta del cliente<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><strong>Descripci\u00f3n:\u00a0<\/strong>El objetivo de la lecci\u00f3n es describir y clasificar de una forma m\u00e1s concreta concepto y calculo del Customer Lifetime Value ROI de marketing, que es la pr\u00e1ctica de atribuir el crecimiento de ganancias e ingresos a las iniciativas de marketing orientado al cliente. Al calcular el Customer Lifetime Value, las organizaciones pueden medir el grado en que los esfuerzos de marketing que se traducen en la renta nominal que deja un cliente a lo largo del tiempo.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><strong>Referencias:<\/strong>\u00a0 Una investigaci\u00f3n emp\u00edrica de los factores que influyen en la adopci\u00f3n de herramientas de miner\u00eda de datos. Huang, TCK, Liu, CC y Chang, DC (2012), 32 (3), 257-270.<\/p>\n<p><strong>iFrame:<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<pre class=\"brush: php; title: ; notranslate\" title=\"\">&lt;div style=&quot;width: 100%;&quot;&gt;&lt;div style=&quot;position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;&quot;&gt;&lt;iframe frameborder=&quot;0&quot; width=&quot;1200px&quot; height=&quot;675px&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%;&quot; src=&quot;https:\/\/view.genial.ly\/5e4c07f94068254cea462119&quot; type=&quot;text\/html&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; scrolling=&quot;yes&quot; allownetworking=&quot;all&quot;&gt;&lt;\/iframe&gt;&lt;\/div&gt;\n&lt;\/div&gt;\n<\/pre>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Maestr\u00eda: MAE Facultad: Ciencias Administrativas y contablesMaestr\u00eda: Maestr\u00edas en Administraci\u00f3n de empresasMateria: \u00a0Business intelligence &amp; big data Nombre del recurso:\u00a0Customer lifetime value Palabras Claves:\u00a0Customer lifetime value, esfuerzos de marketing, renta nominal del cliente, contribuci\u00f3n total neta del cliente Descripci\u00f3n:\u00a0El objetivo de la lecci\u00f3n es describir y clasificar de una forma m\u00e1s concreta concepto y calculo [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><strong>Maestr\u00eda: MAE<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Asignatura:<\/strong> Business intelligence &amp; big data<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Nombre del recurso:&nbsp;<\/strong>Customer lifetime value<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Palabras Claves:&nbsp;<\/strong>Customer lifetime value, esfuerzos de marketing, renta nominal del cliente, contribuci\u00f3n total neta del cliente<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Descripci\u00f3n:&nbsp;<\/strong>El objetivo de la lecci\u00f3n es describir y clasificar de una forma m\u00e1s concreta concepto y calculo del Customer Lifetime Value ROI de marketing, que es la pr\u00e1ctica de atribuir el crecimiento de ganancias e ingresos a las iniciativas de marketing orientado al cliente. Al calcular el Customer Lifetime Value, las organizaciones pueden medir el grado en que los esfuerzos de marketing que se traducen en la renta nominal que deja un cliente a lo largo del tiempo.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Ifarme<\/strong>: SIN \u00cdCONO PARA COMPARTIR<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Referencias:<\/strong>&nbsp; Una investigaci\u00f3n emp\u00edrica de los factores que influyen en la adopci\u00f3n de herramientas de miner\u00eda de datos. Huang, TCK, Liu, CC y Chang, DC (2012), 32 (3), 257-270.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2167,387],"tags":[1340,1341,1342],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/5272"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=5272"}],"version-history":[{"count":2,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/5272\/revisions"}],"predecessor-version":[{"id":7695,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/5272\/revisions\/7695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/5097"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=5272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=5272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=5272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}