{"id":5270,"date":"2021-04-08T13:29:10","date_gmt":"2021-04-08T13:29:10","guid":{"rendered":"https:\/\/nancycrespo.com\/PRUEBAS\/?p=723"},"modified":"2021-08-16T21:10:05","modified_gmt":"2021-08-16T21:10:05","slug":"marketing-roi-1","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/marketing-roi-1\/","title":{"rendered":"Marketing ROI 1"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22&#8243; da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<div style=\"width: 100%;\">\n                    <div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" frameborder=\"0\" width=\"1200px\" height=\"675px\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5e4c08034068254cea462291\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n                <\/div>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Maestr\u00eda: MAE<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Facultad:<\/strong><span>\u00a0Ciencias Administrativas y contables<\/span><br \/><strong>Maestr\u00eda:<\/strong><span>\u00a0Maestr\u00edas en Administraci\u00f3n de empresas<\/span><br \/><strong>Materia:<\/strong><span>\u00a0Business intelligence &amp; big data<\/span><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>\u00a0Nombre del recurso: <\/strong>Marketing ROI<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Palabras Claves: <\/strong>C\u00e1lculo de ROI, marketing, inversi\u00f3n, crecimiento de ingresos, mejor\u00eda del marketing empresarial<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>\u00a0Descripci\u00f3n: <\/strong>El objetivo de la lecci\u00f3n es describir y clasificar de una forma m\u00e1s concreta concepto y c\u00e1lculo del ROI de marketing, o retorno de la inversi\u00f3n, que es la pr\u00e1ctica de atribuir el crecimiento de ganancias e ingresos a las iniciativas de marketing de impacto. Al calcular el ROI de marketing, las organizaciones pueden medir el grado en que los esfuerzos de marketing, ya sea de manera integral o de campa\u00f1a, contribuyen al crecimiento de los ingresos<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Referencias:<\/strong>\u00a0 Factores que influyen en las estrategias de recopilaci\u00f3n de datos de inteligencia empresarial (BI): una investigaci\u00f3n emp\u00edrica. Ramakrishnan, T., Jones, MC y Sidorova, A. (2012), 52 (2), 486-496.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>iFrame:<\/strong><\/p>\n<p><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<pre class=\"brush: php; title: ; notranslate\" title=\"\">&lt;div style=&quot;width: 100%;&quot;&gt;\n&lt;div style=&quot;position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;&quot;&gt;&lt;iframe frameborder=&quot;0&quot; width=&quot;1200px&quot; height=&quot;675px&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%;&quot; src=&quot;https:\/\/view.genial.ly\/5e4c08034068254cea462291&quot; type=&quot;text\/html&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; scrolling=&quot;yes&quot; allownetworking=&quot;all&quot;&gt;&lt;\/iframe&gt;&lt;\/div&gt;\n&lt;\/div&gt;\n<\/pre>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Maestr\u00eda: MAE Facultad:\u00a0Ciencias Administrativas y contablesMaestr\u00eda:\u00a0Maestr\u00edas en Administraci\u00f3n de empresasMateria:\u00a0Business intelligence &amp; big data \u00a0Nombre del recurso: Marketing ROI Palabras Claves: C\u00e1lculo de ROI, marketing, inversi\u00f3n, crecimiento de ingresos, mejor\u00eda del marketing empresarial \u00a0Descripci\u00f3n: El objetivo de la lecci\u00f3n es describir y clasificar de una forma m\u00e1s concreta concepto y c\u00e1lculo del ROI de marketing, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><strong>Maestr\u00eda: MAE<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Asignatura:<\/strong> Business intelligence &amp; big data<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>&nbsp;Nombre del recurso: <\/strong>Marketing ROI<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Palabras Claves: <\/strong>C\u00e1lculo de ROI, marketing, inversi\u00f3n, crecimiento de ingresos, mejor\u00eda del marketing empresarial<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>&nbsp;Descripci\u00f3n: <\/strong>El objetivo de la lecci\u00f3n es describir y clasificar de una forma m\u00e1s concreta concepto y c\u00e1lculo del ROI de marketing, o retorno de la inversi\u00f3n, que es la pr\u00e1ctica de atribuir el crecimiento de ganancias e ingresos a las iniciativas de marketing de impacto. Al calcular el ROI de marketing, las organizaciones pueden medir el grado en que los esfuerzos de marketing, ya sea de manera integral o de campa\u00f1a, contribuyen al crecimiento de los ingresos<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Ifarme<\/strong>: SIN \u00cdCONO PARA COMPARTIR<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Referencias:<\/strong>&nbsp; Factores que influyen en las estrategias de recopilaci\u00f3n de datos de inteligencia empresarial (BI): una investigaci\u00f3n emp\u00edrica. Ramakrishnan, T., Jones, MC y Sidorova, A. (2012), 52 (2), 486-496.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2157,387],"tags":[1338,1339,566,658],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/5270"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=5270"}],"version-history":[{"count":2,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/5270\/revisions"}],"predecessor-version":[{"id":7702,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/5270\/revisions\/7702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/1612"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=5270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=5270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=5270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}