{"id":279,"date":"2021-03-30T21:27:57","date_gmt":"2021-03-30T21:27:57","guid":{"rendered":"https:\/\/nancycrespo.com\/PRUEBAS\/?p=279"},"modified":"2021-08-13T19:45:12","modified_gmt":"2021-08-13T19:45:12","slug":"proceso-de-decision-de-compra","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/proceso-de-decision-de-compra\/","title":{"rendered":"Proceso de Decisi\u00f3n de Compra"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22&#8243; da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]\n<p> <\/p>\n\n\n\n<p><strong>Maestr\u00eda:&nbsp; <\/strong>Maestr\u00eda en administraci\u00f3n de empresas<\/p>\n\n\n\n<p><strong>Asignatura:<\/strong> Marketing integral<\/p>\n\n\n\n<p><strong>Nombre del recurso:<\/strong> Proceso de Decisi\u00f3n de Compra<\/p>\n\n\n\n<p><strong>&nbsp;Palabras Claves:<\/strong> Decisi\u00f3n del comprador, realidad, est\u00edmulos internos e externos, comportamiento del cliente, buscar informaci\u00f3n<\/p>\n\n\n\n<p><strong>Descripci\u00f3n:<\/strong>&nbsp;El primer paso del proceso es cuando el comprador reconoce la&nbsp;existencia de un problema&nbsp;o una necesidad en su realidad.<br>Por lo general, esta necesidad&nbsp;surge ante la presencia de est\u00edmulos disparadores.&nbsp;Existen dos grupos de est\u00edmulos involucrados en este paso, son los internos y los externos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ifarme:<\/strong><\/p>\n\n<pre class=\"brush: php; title: ; notranslate\" title=\"\">&lt;div style=&quot;width: 100%;&quot;&gt;&lt;div style=&quot;position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;&quot;&gt;&lt;iframe frameborder=&quot;0&quot; width=&quot;1200&quot; height=&quot;675&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%;&quot; src=&quot;https:\/\/view.genial.ly\/5e38327f6771d314939f0ea3&quot; type=&quot;text\/html&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; scrolling=&quot;yes&quot; allownetworking=&quot;all&quot;&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;<\/pre>\n\n<div style=\"width: 100%;\"><div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5e38327f6771d314939f0ea3\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div> <\/div>\n\n\n\n\n<p><strong>Referencia:<\/strong> Sin referencia<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Maestr\u00eda:&nbsp; Maestr\u00eda en administraci\u00f3n de empresas Asignatura: Marketing integral Nombre del recurso: Proceso de Decisi\u00f3n de Compra &nbsp;Palabras Claves: Decisi\u00f3n del comprador, realidad, est\u00edmulos internos e externos, comportamiento del cliente, buscar informaci\u00f3n Descripci\u00f3n:&nbsp;El primer paso del proceso es cuando el comprador reconoce la&nbsp;existencia de un problema&nbsp;o una necesidad en su realidad.Por lo general, esta necesidad&nbsp;surge [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Maestr\u00eda:&nbsp; MAE<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Asignatura:<\/strong> Marketing integral<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Nombre del recurso:<\/strong> Proceso de Decisi\u00f3n de Compra<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>&nbsp;Palabras Claves:<\/strong> Decisi\u00f3n del comprador, realidad, est\u00edmulos internos e externos, comportamiento del cliente, buscar informaci\u00f3n<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Descripci\u00f3n:<\/strong>&nbsp;El primer paso del proceso es cuando el comprador reconoce la&nbsp;existencia de un problema&nbsp;o una necesidad en su realidad.<br>Por lo general, esta necesidad&nbsp;surge ante la presencia de est\u00edmulos disparadores.&nbsp;Existen dos grupos de est\u00edmulos involucrados en este paso, son los internos y los externos.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Ifarme:<\/strong> SIN \u00cdCONO PARA COMPARTIR<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Referencia:<\/strong> Sin referencia<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2157,387],"tags":[692,693,694,2209,667,695],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/279"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=279"}],"version-history":[{"count":2,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/279\/revisions"}],"predecessor-version":[{"id":7582,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/279\/revisions\/7582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/5121"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}