{"id":245,"date":"2021-03-30T19:51:37","date_gmt":"2021-03-30T19:51:37","guid":{"rendered":"https:\/\/nancycrespo.com\/PRUEBAS\/?p=245"},"modified":"2021-08-04T20:47:53","modified_gmt":"2021-08-04T20:47:53","slug":"el-proceso-de-marketing","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/el-proceso-de-marketing\/","title":{"rendered":"El proceso de Marketing"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22&#8243; da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]\n<p> <\/p>\n\n\n\n<p><strong>Maestr\u00eda:&nbsp; <\/strong>Maestr\u00eda en administraci\u00f3n de empresas<\/p>\n\n\n\n<p><strong>Asignatura:<\/strong> Marketing integral<\/p>\n\n\n\n<p><strong>Nombre del recurso:<\/strong> El proceso de marketing<\/p>\n\n\n\n<p><strong>&nbsp;Palabras Claves:<\/strong> marketing, entorno altamente competitivo y globalizado, creaci\u00f3n de valor, construcci\u00f3n de relaciones fuertes y duraderas.<\/p>\n\n\n\n<p><strong>Descripci\u00f3n:<\/strong> Actualmente, en un&nbsp;entorno altamente competitivo y globalizado&nbsp;donde los cambios tecnol\u00f3gicos son el d\u00eda a d\u00eda, el Marketing se orienta a la&nbsp;creaci\u00f3n de valor&nbsp;para el cliente con la finalidad de&nbsp;construir relaciones fuertes y duraderas. Para ello, es necesario entender las necesidades, los deseos del consumidor, as\u00ed como establecer a qu\u00e9 mercados meta puede atender mejor la organizaci\u00f3n con el objeto de estar en capacidad de desarrollar una propuesta de valor adecuada y convincente para que la organizaci\u00f3n pueda:&nbsp;atraer, mantener y hacer crecer sus consumidores<strong>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-genially wp-block-embed-genially\"><div class=\"wp-block-embed__wrapper\">\n <iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"5 Marketing integral - M1 - El proceso de marketing M1\" frameborder='0' width='1200' height='675' src='https:\/\/view.genial.ly\/5e1388eb3270b70fbd1a3689#?secret=UXW7BhQ9Tl' data-secret='UXW7BhQ9Tl' scrolling='yes'><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Iframe:<\/strong>\n\n<pre class=\"brush: php; title: ; notranslate\" title=\"\">&lt;div style=&quot;width: 100%;&quot;&gt;&lt;div style=&quot;position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;&quot;&gt;&lt;iframe frameborder=&quot;0&quot; width=&quot;1200&quot; height=&quot;675&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%;&quot; src=&quot;https:\/\/view.genial.ly\/5e1388eb3270b70fbd1a3689&quot; type=&quot;text\/html&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; scrolling=&quot;yes&quot; allownetworking=&quot;all&quot;&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;<\/pre>\n\n &lt;div style=\u00bbwidth: 100%;\u00bb&gt;&lt;div style=\u00bbposition: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\u00bb&gt;&lt;iframe frameborder=\u00bb0&#8243; width=\u00bb1200px\u00bb height=\u00bb675px\u00bb style=\u00bbposition: absolute; top: 0; left: 0; width: 100%; height: 100%;\u00bb src=\u00bbhttps:\/\/view.genial.ly\/5e1388eb3270b70fbd1a3689&#8243; type=\u00bbtext\/html\u00bb allowscriptaccess=\u00bbalways\u00bb allowfullscreen=\u00bbtrue\u00bb scrolling=\u00bbyes\u00bb allownetworking=\u00bball\u00bb&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;<\/p>\n\n\n\n<p><strong>Referencia:<\/strong> Kother (2017)<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Maestr\u00eda:&nbsp; Maestr\u00eda en administraci\u00f3n de empresas Asignatura: Marketing integral Nombre del recurso: El proceso de marketing &nbsp;Palabras Claves: marketing, entorno altamente competitivo y globalizado, creaci\u00f3n de valor, construcci\u00f3n de relaciones fuertes y duraderas. Descripci\u00f3n: Actualmente, en un&nbsp;entorno altamente competitivo y globalizado&nbsp;donde los cambios tecnol\u00f3gicos son el d\u00eda a d\u00eda, el Marketing se orienta a la&nbsp;creaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Maestr\u00eda:&nbsp; MAE<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Asignatura:<\/strong> Marketing integral<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Nombre del recurso:<\/strong> El proceso de marketing<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>&nbsp;Palabras Claves:<\/strong> marketing, entorno altamente competitivo y globalizado, creaci\u00f3n de valor, construcci\u00f3n de relaciones fuertes y duraderas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Descripci\u00f3n:<\/strong> Actualmente, en un&nbsp;entorno altamente competitivo y globalizado&nbsp;donde los cambios tecnol\u00f3gicos son el d\u00eda a d\u00eda, el Marketing se orienta a la&nbsp;creaci\u00f3n de valor&nbsp;para el cliente con la finalidad de&nbsp;construir relaciones fuertes y duraderas. Para ello, es necesario entender las necesidades, los deseos del consumidor, as\u00ed como establecer a qu\u00e9 mercados meta puede atender mejor la organizaci\u00f3n con el objeto de estar en capacidad de desarrollar una propuesta de valor adecuada y convincente para que la organizaci\u00f3n pueda:&nbsp;atraer, mantener y hacer crecer sus consumidores<strong>.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\" https:\/\/view.genial.ly\/5e1388eb3270b70fbd1a3689\/presentation-5-marketing-integral-m1-el-proceso-de-marketing-m1\",\"type\":\"wp-embed\",\"providerNameSlug\":\"genially\",\"className\":\"\"} -->\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-genially wp-block-embed-genially\"><div class=\"wp-block-embed__wrapper\">\n https:\/\/view.genial.ly\/5e1388eb3270b70fbd1a3689\/presentation-5-marketing-integral-m1-el-proceso-de-marketing-m1\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p><strong>Ifarme:<\/strong> &lt;div style=\"width: 100%;\"&gt;&lt;div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"&gt;&lt;iframe frameborder=\"0\" width=\"1200px\" height=\"675px\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5e1388eb3270b70fbd1a3689\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Referencia:<\/strong> Kother (2017)<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2157,387],"tags":[656,657,561,2209,658],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/245"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":3,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"predecessor-version":[{"id":6447,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/245\/revisions\/6447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/1704"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}