{"id":14193,"date":"2021-10-07T06:02:53","date_gmt":"2021-10-07T06:02:53","guid":{"rendered":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/?p=14193"},"modified":"2021-10-07T06:03:29","modified_gmt":"2021-10-07T06:03:29","slug":"share-of-voice%e2%80%8b","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/share-of-voice%e2%80%8b\/","title":{"rendered":"Share of Voice\u200b"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22&#8243; da_disable_devices=\u00bboff|off|off\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_code _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<code><\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/612e4b6a1c66610d7fbb23d5\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/code>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb182px\u00bb custom_padding=\u00bb4px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<b>Facultad:<\/b> Facultad de Comunicaci\u00f3n, Ling\u00fc\u00edstica y Literatura<br \/>\n<b>Maestr\u00eda: <\/b>Maestr\u00eda en Comunicaci\u00f3n, con menci\u00f3n en Comunicaci\u00f3n Digital Estrat\u00e9gica<br \/>\n<b>Materia:<\/b> <span>Herramientas de monitorizaci\u00f3n de medios digitales<\/span><\/p>\n<p><strong><span>Share of Voice\u200b<\/span><\/strong><\/p>\n<div>Seg\u00fan (Rockcontent, 2021) Share of Voice es una m\u00e9trica de Marketing que se usa para identificar qu\u00e9 tanto una marca tiene participaci\u00f3n en el mercado, lo que ayuda a orientar campa\u00f1as y a medir la imagen de marca.<\/div>\n<ul><\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<strong>C\u00f3digo iFrame<\/strong><\/p>\n<pre class=\"brush: php; title: ; notranslate\" title=\"\">\n&lt;div style=&quot;width: 100%;&quot;&gt;&lt;div style=&quot;position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;&quot;&gt;&lt;iframe frameborder=&quot;0&quot; width=&quot;1200&quot; height=&quot;675&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%;&quot; src=&quot;https:\/\/view.genial.ly\/612e4b6a1c66610d7fbb23d5&quot; type=&quot;text\/html&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; scrolling=&quot;yes&quot; allownetworking=&quot;all&quot;&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;\n<\/pre>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facultad: Facultad de Comunicaci\u00f3n, Ling\u00fc\u00edstica y Literatura Maestr\u00eda: Maestr\u00eda en Comunicaci\u00f3n, con menci\u00f3n en Comunicaci\u00f3n Digital Estrat\u00e9gica Materia: Herramientas de monitorizaci\u00f3n de medios digitales Share of Voice\u200b Seg\u00fan (Rockcontent, 2021) Share of Voice es una m\u00e9trica de Marketing que se usa para identificar qu\u00e9 tanto una marca tiene participaci\u00f3n en el mercado, lo que ayuda [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2162,387],"tags":[2855,2844,3102,2853,2854,3127],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/14193"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=14193"}],"version-history":[{"count":3,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/14193\/revisions"}],"predecessor-version":[{"id":14200,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/14193\/revisions\/14200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/14189"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=14193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=14193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=14193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}