{"id":13832,"date":"2021-10-07T01:22:59","date_gmt":"2021-10-07T01:22:59","guid":{"rendered":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/?p=13832"},"modified":"2021-10-07T01:24:01","modified_gmt":"2021-10-07T01:24:01","slug":"segmentacion-en-facebook-ads","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/segmentacion-en-facebook-ads\/","title":{"rendered":"Segmentaci\u00f3n en Facebook Ads"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22&#8243; da_disable_devices=\u00bboff|off|off\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_code _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<code><\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/60d06e9aa2e9880da2c60086\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/code>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb182px\u00bb custom_padding=\u00bb4px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<p><b>Facultad:<\/b> Facultad de Comunicaci\u00f3n, Ling\u00fc\u00edstica y Literatura<br \/><b>Maestr\u00eda: <\/b>Maestr\u00eda en Comunicaci\u00f3n, con menci\u00f3n en Comunicaci\u00f3n Digital Estrat\u00e9gica<br \/><b>Materia:<\/b> <span>Planificaci\u00f3n de medios digitales<\/span><\/p>\n<p><strong><span>Segmentaci\u00f3n en Facebook Ads<\/span><\/strong><\/p>\n<ul>\n<li>De acuerdo con Facebook, la segmentaci\u00f3n del p\u00fablico te permite mostrar anuncios a las personas que te interesan.<\/li>\n<li>La segmentaci\u00f3n te permitir\u00e1 obtener resultados mucho m\u00e1s cercanos a tu p\u00fablico meta y as\u00ed asegurar tu retorno de inversi\u00f3n.<\/li>\n<li>Si no contamos con un buen presupuesto para nuestra campa\u00f1a, lo m\u00e1s razonable ser\u00eda intentar mantener por medio de la segmentaci\u00f3n, un alcance potencial.<\/li>\n<li>Sin embargo, esto siempre depende de la campa\u00f1a y de la inversi\u00f3n.<\/li>\n<\/ul>\n<ul><\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<strong>C\u00f3digo iFrame<\/strong><\/p>\n<pre class=\"brush: php; title: ; notranslate\" title=\"\">\n&lt;div style=&quot;width: 100%;&quot;&gt;&lt;div style=&quot;position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;&quot;&gt;&lt;iframe frameborder=&quot;0&quot; width=&quot;1200&quot; height=&quot;675&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%;&quot; src=&quot;https:\/\/view.genial.ly\/60d06e9aa2e9880da2c60086&quot; type=&quot;text\/html&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; scrolling=&quot;yes&quot; allownetworking=&quot;all&quot;&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;\n<\/pre>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facultad: Facultad de Comunicaci\u00f3n, Ling\u00fc\u00edstica y LiteraturaMaestr\u00eda: Maestr\u00eda en Comunicaci\u00f3n, con menci\u00f3n en Comunicaci\u00f3n Digital Estrat\u00e9gicaMateria: Planificaci\u00f3n de medios digitales Segmentaci\u00f3n en Facebook Ads De acuerdo con Facebook, la segmentaci\u00f3n del p\u00fablico te permite mostrar anuncios a las personas que te interesan. La segmentaci\u00f3n te permitir\u00e1 obtener resultados mucho m\u00e1s cercanos a tu p\u00fablico meta [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2162,387],"tags":[2855,2844,2853,2854,3024,3066],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/13832"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=13832"}],"version-history":[{"count":3,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/13832\/revisions"}],"predecessor-version":[{"id":13847,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/13832\/revisions\/13847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/13836"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=13832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=13832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=13832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}