{"id":13771,"date":"2021-10-07T00:47:36","date_gmt":"2021-10-07T00:47:36","guid":{"rendered":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/?p=13771"},"modified":"2021-10-07T00:48:22","modified_gmt":"2021-10-07T00:48:22","slug":"definicion-de-objetivos","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/definicion-de-objetivos\/","title":{"rendered":"Definici\u00f3n de Objetivos"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22&#8243; da_disable_devices=\u00bboff|off|off\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_code _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<code><\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/60cfffde936d580d00faea0b\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/code>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb182px\u00bb custom_padding=\u00bb4px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<b>Facultad:<\/b> Facultad de Comunicaci\u00f3n, Ling\u00fc\u00edstica y Literatura<br \/>\n<b>Maestr\u00eda: <\/b>Maestr\u00eda en Comunicaci\u00f3n, con menci\u00f3n en Comunicaci\u00f3n Digital Estrat\u00e9gica<br \/>\n<b>Materia:<\/b> <span>Planificaci\u00f3n de medios digitales<\/span><\/p>\n<p><strong><span>Definici\u00f3n de Objetivos<\/span><\/strong><\/p>\n<div>Este debe ser claro y realista. Por muy extra\u00f1o que parezca, es com\u00fan que muchas empresas no emprendan planes de medios digitales con un objetivo en la mira.<br \/>\nSi no sabes hacia d\u00f3nde quieres caminar, \u00bfc\u00f3mo sabr\u00e1s cu\u00e1l es el mejor camino para elegir? Con el fin de establecer un objetivo eficaz las empresas deben saber en d\u00f3nde est\u00e1n paradas actualmente, contra qui\u00e9n est\u00e1n compitiendo y cu\u00e1les son los resultados que desean obtener.<br \/>\nPara ello puedes hacerte unas cuantas preguntas que te ayuden a esclarecer el panorama<\/div>\n<ul><\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<strong>C\u00f3digo iFrame<\/strong><\/p>\n<pre class=\"brush: php; title: ; notranslate\" title=\"\">\n&lt;div style=&quot;width: 100%;&quot;&gt;&lt;div style=&quot;position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;&quot;&gt;&lt;iframe frameborder=&quot;0&quot; width=&quot;1200&quot; height=&quot;675&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%;&quot; src=&quot;https:\/\/view.genial.ly\/60cfffde936d580d00faea0b&quot; type=&quot;text\/html&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; scrolling=&quot;yes&quot; allownetworking=&quot;all&quot;&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;\n<\/pre>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facultad: Facultad de Comunicaci\u00f3n, Ling\u00fc\u00edstica y Literatura Maestr\u00eda: Maestr\u00eda en Comunicaci\u00f3n, con menci\u00f3n en Comunicaci\u00f3n Digital Estrat\u00e9gica Materia: Planificaci\u00f3n de medios digitales Definici\u00f3n de Objetivos Este debe ser claro y realista. Por muy extra\u00f1o que parezca, es com\u00fan que muchas empresas no emprendan planes de medios digitales con un objetivo en la mira. Si no [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2162,387],"tags":[2855,3009,2844,2853,2854,3024],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/13771"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=13771"}],"version-history":[{"count":3,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/13771\/revisions"}],"predecessor-version":[{"id":13780,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/13771\/revisions\/13780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/13774"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=13771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=13771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=13771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}