{"id":1182,"date":"2021-04-15T15:42:23","date_gmt":"2021-04-15T15:42:23","guid":{"rendered":"https:\/\/nancycrespo.com\/PRUEBAS\/?p=1182"},"modified":"2021-08-18T02:13:27","modified_gmt":"2021-08-18T02:13:27","slug":"modelo-aida-aecf-e-inbound-marketing","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/modelo-aida-aecf-e-inbound-marketing\/","title":{"rendered":"Modelo AIDA, AECF e Inbound Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.22&#8243; da_disable_devices=\u00bboff|off|off\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb56px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<p><!-- divi:paragraph --><strong>Maestr\u00eda: MGAV<\/strong><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><strong>Asignatura: <\/strong>Comunicaci\u00f3n digital y marketing educativo<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><strong>Nombre del recurso: <\/strong>Modelo AIDA, AECF e Inbound Marketing<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><strong>Palabras claves: <\/strong>Modelo AIDA, AECF, Inbound Marketing, avances de las tecnolog\u00edas, \u00a0comunicaci\u00f3n\u00a0digital<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><strong>Descripci\u00f3n:<\/strong> La nformaci\u00f3n constante en el internet y los nuevos\u00a0<strong>avances de las tecnolog\u00edas<\/strong>\u00a0de la\u00a0<strong>comunicaci\u00f3n\u00a0<\/strong>constituyen partes importantes en los servicios que han orientado la econom\u00eda de la \u00e9poca actual, por lo cual se han creado nuevas oportunidades de crecimiento a regiones poco desarrolladas<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:embed {\"url\":\" https:\/\/view.genial.ly\/5e56cff1ed713a137f965de3\/presentation-mgav-7-m6-r1-modelo-aida-aecf-inbound-marketing\",\"type\":\"wp-embed\",\"providerNameSlug\":\"genially\",\"className\":\"\"} --><\/p>\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-genially wp-block-embed-genially\"><\/figure>\n<p><!-- \/divi:paragraph --><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_code _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb]<code><\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" frameborder=\"0\" width=\"1200px\" height=\"675px\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5e56cff1ed713a137f965de3\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><\/code>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb]<\/p>\n<p>iFrame:<\/p>\n<p><pre class=\"brush: php; title: ; notranslate\" title=\"\">&lt;div style=\"width: 100%;\"&gt;&lt;div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"&gt;&lt;iframe frameborder=\"0\" width=\"1200px\" height=\"675px\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5e56cff1ed713a137f965de3\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;<\/pre>\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb]<\/p>\n<p><strong>Referencias:<\/strong> Fandos, J. C., Estrada, M. M., Monferrer, D., &amp; Callarisa, L. (2013). Estudio del proceso de fidelizaci\u00f3n del consumidor final. Revista Brasileira de Marketing, 12(4), 108-127.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p> La nformaci\u00f3n constante en el internet y los nuevos avances de las tecnolog\u00edas de la comunicaci\u00f3n constituyen partes importantes en los servicios que han orientado la econom\u00eda de la \u00e9poca actual, por lo cual se han creado nuevas oportunidades de crecimiento a regiones poco desarrolladas<\/p>\n","protected":false},"author":13,"featured_media":5035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><strong>Maestr\u00eda: MGAV<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Asignatura:<\/strong>Comunicaci\u00f3n digital y marketing educativo<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Nombre del recurso:<\/strong>Modelo AIDA, AECF e Inbound Marketing<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Palabras claves:<\/strong>Modelo AIDA, AECF, Inbound Marketing, avances de las tecnolog\u00edas, &nbsp;comunicaci\u00f3n&nbsp;digital<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Descripci\u00f3n:<\/strong> La nformaci\u00f3n constante en el internet y los nuevos&nbsp;<strong>avances de las tecnolog\u00edas<\/strong>&nbsp;de la&nbsp;<strong>comunicaci\u00f3n&nbsp;<\/strong>constituyen partes importantes en los servicios que han orientado la econom\u00eda de la \u00e9poca actual, por lo cual se han creado nuevas oportunidades de crecimiento a regiones poco desarrolladas<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\" https:\/\/view.genial.ly\/5e56cff1ed713a137f965de3\/presentation-mgav-7-m6-r1-modelo-aida-aecf-inbound-marketing\",\"type\":\"wp-embed\",\"providerNameSlug\":\"genially\",\"className\":\"\"} -->\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-genially wp-block-embed-genially\"><div class=\"wp-block-embed__wrapper\">\n https:\/\/view.genial.ly\/5e56cff1ed713a137f965de3\/presentation-mgav-7-m6-r1-modelo-aida-aecf-inbound-marketing\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p><strong>Ifarme:<\/strong>&lt;div style=\"width: 100%;\"&gt;&lt;div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"&gt;&lt;iframe frameborder=\"0\" width=\"1200px\" height=\"675px\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5e56cff1ed713a137f965de3\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Referencias:<\/strong> Fandos, J. C., Estrada, M. M., Monferrer, D., &amp; Callarisa, L. (2013). Estudio del proceso de fidelizaci\u00f3n del consumidor final. Revista Brasileira de Marketing, 12(4), 108-127.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2158,387],"tags":[2011,2012,2013,2014,2015],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/1182"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=1182"}],"version-history":[{"count":3,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/1182\/revisions"}],"predecessor-version":[{"id":7406,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/1182\/revisions\/7406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/5035"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=1182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=1182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=1182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}