{"id":1174,"date":"2021-04-15T15:33:17","date_gmt":"2021-04-15T15:33:17","guid":{"rendered":"https:\/\/nancycrespo.com\/PRUEBAS\/?p=1174"},"modified":"2021-08-18T02:14:59","modified_gmt":"2021-08-18T02:14:59","slug":"marketing-digital-y-modelos-tradicionales","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/marketing-digital-y-modelos-tradicionales\/","title":{"rendered":"Marketing Digital y Modelos tradicionales"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.22&#8243; da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<p><!-- divi:paragraph --><strong>Maestr\u00eda: MGAV<\/strong><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><strong>Asignatura:<\/strong>Comunicaci\u00f3n digital y marketing educativo<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><strong>Nombre del recurso:<\/strong>Marketing Digital y Modelos tradicionales<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><strong>Palabras claves:<\/strong>Marketing digital,\u00a0innovaci\u00f3n del producto, modelos tradicionales, procesos de evoluci\u00f3n<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><strong>Descripci\u00f3n:<\/strong>Seg\u00fan, Kotler P, (2015), los a\u00f1os sesenta y setenta son catalogados de forma exitosa en las nuevas t\u00e9cnicas y estrategias del marketing, ya que millones de personas pod\u00edan obtener sus necesidades b\u00e1sicas cubiertas, raz\u00f3n por la cual se especifica que innovar era muy f\u00e1cil y con ello se vend\u00eda cualquier producto que este en el mercado.<\/p>\n<p><!-- \/divi:embed --><\/p>\n<p><!-- \/divi:list --><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_code _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<code><\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" frameborder=\"0\" width=\"1200px\" height=\"675px\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5e57c91ecf817c5ed0d29791\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><\/code>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]iFrame:<\/p>\n<pre class=\"brush: php; title: ; notranslate\" title=\"\">&lt;div style=&quot;width: 100%;&quot;&gt;&lt;div style=&quot;position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;&quot;&gt;&lt;iframe frameborder=&quot;0&quot; width=&quot;1200px&quot; height=&quot;675px&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%;&quot; src=&quot;https:\/\/view.genial.ly\/5e57c91ecf817c5ed0d29791&quot; type=&quot;text\/html&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; scrolling=&quot;yes&quot; allownetworking=&quot;all&quot;&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;<\/pre>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<p><strong>Referencias:<\/strong><\/p>\n<ul>\n<li>Su\u00e1rez-Cousillas, T. (2018). Evoluci\u00f3n del marketing 1.0 al 4.0. Redmarka: revista acad\u00e9mica de marketing aplicado, 22, 209-227.<\/li>\n<li>Morales B\u00e1ez, N. A., &amp; Quiroz Alzamora, A. G. (2017). An\u00e1lisis del Marketing Business to Business vs Marketing Tradicional en la Industria de Servicios Tecnol\u00f3gicos en el Distrito Metropolitano de Quito (Master&#8217;s thesis, Quito, 2017.).<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan, Kotler P, (2015), los a\u00f1os sesenta y setenta son catalogados de forma exitosa en las nuevas t\u00e9cnicas y estrategias del marketing, ya que millones de personas pod\u00edan obtener sus necesidades b\u00e1sicas cubiertas, raz\u00f3n por la cual se especifica que innovar era muy f\u00e1cil y con ello se vend\u00eda cualquier producto que este en el mercado.<\/p>\n","protected":false},"author":13,"featured_media":1369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><strong>Maestr\u00eda: MGAV<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Asignatura:<\/strong>Comunicaci\u00f3n digital y marketing educativo<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Nombre del recurso:<\/strong>Marketing Digital y Modelos tradicionales<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Palabras claves:<\/strong>Marketing digital,&nbsp;innovaci\u00f3n del producto, modelos tradicionales, procesos de evoluci\u00f3n<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Descripci\u00f3n:<\/strong>Seg\u00fan, Kotler P, (2015), los a\u00f1os sesenta y setenta son catalogados de forma exitosa en las nuevas t\u00e9cnicas y estrategias del&nbsp;marketing,&nbsp;ya que millones de personas pod\u00edan obtener sus necesidades b\u00e1sicas cubiertas, raz\u00f3n por la cual se especifica que&nbsp;innovar&nbsp;era muy f\u00e1cil y con ello se vend\u00eda cualquier&nbsp;producto&nbsp;que este en el mercado.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\" https:\/\/view.genial.ly\/5e57c91ecf817c5ed0d29791\/presentation-mgav-7-m5-r2-marketing-digital-y-modelos-tradicionales\",\"type\":\"wp-embed\",\"providerNameSlug\":\"genially\",\"className\":\"\"} -->\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-genially wp-block-embed-genially\"><div class=\"wp-block-embed__wrapper\">\n https:\/\/view.genial.ly\/5e57c91ecf817c5ed0d29791\/presentation-mgav-7-m5-r2-marketing-digital-y-modelos-tradicionales\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p><strong>Ifarme:<\/strong> &lt;div style=\"width: 100%;\"&gt;&lt;div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"&gt;&lt;iframe frameborder=\"0\" width=\"1200px\" height=\"675px\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5e57c91ecf817c5ed0d29791\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"&gt;&lt;\/iframe&gt; &lt;\/div&gt; &lt;\/div&gt;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Referencias:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Su\u00e1rez-Cousillas, T. (2018). Evoluci\u00f3n del marketing 1.0 al 4.0. Redmarka: revista acad\u00e9mica de marketing aplicado, 22, 209-227.<\/li><li>Morales B\u00e1ez, N. A., &amp; Quiroz Alzamora, A. G. (2017). An\u00e1lisis del Marketing Business to Business vs Marketing Tradicional en la Industria de Servicios Tecnol\u00f3gicos en el Distrito Metropolitano de Quito (Master's thesis, Quito, 2017.).<\/li><\/ul>\n<!-- \/wp:list -->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2158,387],"tags":[2003,976,2004,2005],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/1174"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":2,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"predecessor-version":[{"id":7408,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/1174\/revisions\/7408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/1369"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}