{"id":11624,"date":"2021-10-02T21:01:34","date_gmt":"2021-10-02T21:01:34","guid":{"rendered":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/?p=11624"},"modified":"2021-10-02T21:23:08","modified_gmt":"2021-10-02T21:23:08","slug":"como-se-calcula-el-marketing-roi","status":"publish","type":"post","link":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/como-se-calcula-el-marketing-roi\/","title":{"rendered":"\u00bfC\u00f3mo se calcula el Marketing ROI?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22&#8243; da_disable_devices=\u00bboff|off|off\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_code _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb]<code><\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/5e57c94fcf817c5ed0d297ba\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><\/code>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb182px\u00bb custom_padding=\u00bb4px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.9.10&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb]<\/p>\n<p><b>Facultad:<\/b> <span>Ciencias Administrativas y contables<\/span><br \/><b>Maestr\u00eda:<\/b> <span>Maestr\u00eda en Administraci\u00f3n de Empresas<\/span><br \/><b>Materia: <\/b>Business intelligence &amp; big data<\/p>\n<p><b>\u00bfC\u00f3mo se calcula el Marketing ROI?<\/b><\/p>\n<div>\n<p><span style=\"color: #7b7b7b;\">La presi\u00f3n de arriba hacia abajo para que los especialistas en marketing prueben el ROI\u00a0<\/span><span>est\u00e1 en aumento.\u00a0<\/span><span>Sin embargo, los CMO no est\u00e1n seguros de c\u00f3mo calcular el ROI para\u00a0<\/span><span>las actividades de marketing y cuantificar su impacto comercial.<\/span><\/p>\n<div>\n<p><span style=\"color: #7b7b7b;\"><br \/><\/span><\/p>\n<div>\n<div><span style=\"color: #7b7b7b;\">Cada comercializador debe poder demostrar su retorno de la inversi\u00f3n en marketing\u00a0<\/span><span>y vincular sus esfuerzos a los ingresos y otros resultados comerciales.<\/span><\/div>\n<div><span>\u00a0<\/span><\/div>\n<div><span style=\"color: #7b7b7b;\">Cuando se trata de descubrir c\u00f3mo calcular el retorno de la inversi\u00f3n , el desaf\u00edo radica\u00a0<\/span><span>en identificar y rastrear las m\u00faltiples variables que pueden afectar los resultados de<\/span><\/div>\n<div><span style=\"color: #7b7b7b;\">marketing.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<ul><\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.10&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<strong>C\u00f3digo iFrame<\/strong><\/p>\n<pre class=\"brush: php; title: ; notranslate\" title=\"\">&lt;div style=&quot;width: 100%;&quot;&gt;\n&lt;div style=&quot;position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;&quot;&gt;&lt;iframe frameborder=&quot;0&quot; width=&quot;1200&quot; height=&quot;675&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%;&quot; src=&quot;https:\/\/view.genial.ly\/5e57c94fcf817c5ed0d297ba&quot; type=&quot;text\/html&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; scrolling=&quot;yes&quot; allownetworking=&quot;all&quot;&gt;&lt;\/iframe&gt;&lt;\/div&gt;\n&lt;\/div&gt;<\/pre>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facultad: Ciencias Administrativas y contablesMaestr\u00eda: Maestr\u00eda en Administraci\u00f3n de EmpresasMateria: Business intelligence &amp; big data \u00bfC\u00f3mo se calcula el Marketing ROI? La presi\u00f3n de arriba hacia abajo para que los especialistas en marketing prueben el ROI\u00a0est\u00e1 en aumento.\u00a0Sin embargo, los CMO no est\u00e1n seguros de c\u00f3mo calcular el ROI para\u00a0las actividades de marketing y cuantificar [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":11633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2157,387],"tags":[2659,1322,1329,2209],"_links":{"self":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/11624"}],"collection":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/comments?post=11624"}],"version-history":[{"count":7,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/11624\/revisions"}],"predecessor-version":[{"id":11636,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/posts\/11624\/revisions\/11636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media\/11633"}],"wp:attachment":[{"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/media?parent=11624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/categories?post=11624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puceapex.puce.edu.ec\/web\/cev\/wp-json\/wp\/v2\/tags?post=11624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}